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Writer's pictureWalid Chaya

Vicki Goggin, Casting Director, Vicki Goggin & Associates Casting (Guest Bio)



Vicki Goggin & Associates Casting has established itself as a leading force in the entertainment industry, originating as a premier casting agency for renowned film and television production companies such as The Bedford Falls Company, Industrial Light & Magic, and RSA.


With a strong foundation rooted in New York's vibrant theatrical scene, Vicki Goggin has become synonymous with discovering extraordinary talent and presenting fresh, dynamic faces that push creative boundaries.


Vicki’s expertise in comedy has been a cornerstone of her career. As Saatchi & Saatchi's New York Casting Director, she specialized in casting comedy and children for major brands, handpicked by Jim Jordan to cast iconic campaigns for Welch’s, Playskool, Nestlé, Quaker Oats, and Procter & Gamble.


Her innovative and unorthodox "guerrilla" casting approach has earned her a reputation for delivering authentic performances. Whether working in unconventional settings like shipyards, freezers, or hotel bathrooms, Vicki's relentless determination and unmatched sense of humor have been integral to her success. Directors often challenge her with outlandish specs, but her ability to rise to any occasion remains undefeated.


Over the years, Vicki has worked with top-tier clients such as Best Buy, Uber, Ford, Etsy, Rakuten, Embassy Suites, Wag!, Home Depot, Denny’s, and BMW, leveraging her unique ability to coach both professional actors and real people to deliver authentic and compelling performances.


In 2022, Vicki continues to redefine casting trends, excelling in docu-style performance genres and actor-driven naturalism. She has carved out a niche in Foreign Language Casting, an intricate process that combines in-depth research with her sharp talent discovery skills. Her expertise also extends to Non-Union Casting, an area she approaches with the same rigor and precision as SAG-AFTRA projects, delivering exceptional results despite its demanding nature.


With her unmatched ability to navigate the evolving demands of the industry, Vicki remains a trailblazer in the casting world, setting a gold standard for creativity, professionalism, and innovation.



This VIP has been a special guest at Studio For Performing Arts LA in the past.


To find upcoming events featuring this special guest and similar VIPs, please view the current schedule at studioforperformingarts.com and join our mailing list for updates.

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